Case Study: Creating a Winning Partnership for Two Fashion Companies

Client:

Tony, an entrepreneur in the fashion industry.

Challenge:

Tony, who previously owned two fashion businesses, set out on another venture in apparel and needed to raise capital. Since this company was a start-up, it had no sales, operations, location or patents, making it a tough sell to investors. With no interest after several months, Tony turned to Fineman West.

Strategy:

Fineman West took the time to get to know Tony and determined his strengths were in product design and sales, while his pain points were in production, resulting in high returns and allowances. This area of improvement became the focus of our solution.

We contacted a longtime client, the owner of a successful fabric company, with proven expertise in operational and financial management. This company was a well-built machine with manufacturing operations in China and the owner was looking for other lucrative investments. We saw this as a prime opportunity to go Beyond the Numbers™ and develop a partnership between the two that would leverage each of their strengths.

The deal gave Tony operational control of the new company, which would allow him to continue overseeing the aspects he was passionate about—designing the products, proposing new concepts and ideas, and building the culture, while his partner managed the production and finance side.

Result:

Tony has had operational control of the fashion company for almost 10 years and their company is among the top 10% of the best-performing companies in the industry, with sales and profits increasing year-over-year. Ready to transform your business? Contact us today at (213) 688-9898 or info@fwllp.com